MegaCMO Research · Published report preview

Relove

Relove is a Taiwan D2C intimate-care brand founded in 2013 that entered a pharmacy-shelf category through department store counters, then extended its shelf into exosome facial care, scalp care, body, fragrance, and supplements, producing a whole-body female care mix where high-repeat consumables sit next to high-ticket skincare. Its growth friction is structural rather than demand-side. First, the brand runs two official sites, foreverrelove.com.tw and reloveshop.com.tw, on two different website platforms, duplicating the core intimate gels, wipes, and hand wash across both and splitting the search authority, the tracking events, and the remarketing pools with them. Second, the four pages that should capture the highest-intent queries, department store counters, drugstore locations, distributor points, and membership benefits, publish their substance as tall images without alternative text, so 'where can I buy this' and 'how do I level up my membership' have nowhere to land. Third, there is no subscription or scheduled reorder entry anywhere on the site, so a catalogue of washes, wipes, lingerie hand wash, probiotics, and collagen drinks that is consumed and re-bought by nature must be re-sold each cycle through the deep bundle discounts stacked on the homepage. The single biggest opportunity is to turn that replenishment-shaped catalogue into a member-tier auto-replenishment subscription and to consolidate the two official sites into one, moving repeat purchase from promotion-driven to relationship-driven.